Maritimo,
Virtual Configurator
LEAD DESIGNER • 2023
As the lead designer, I crafted the interface of a virtual interior design configurator that seamlessly lives within the Maritimo website.
Maritimo is a world-class, luxury yacht brand dedicated to innovating and advancing upon nautical carriers.
Due to NDA restrictions, I cannot disclose all the details of my work.
All content provided courtesy of BINYAN Studios.
Preview photo background by Mathias Reding on Unsplash.
About
Always improving on exterior and interior features and advancements, Maritimo desired a virtual configurator that would display the extent of customizability of their newest model release.
Our team was tasked with crafting a user experience that could skillfully highlight primary features of Maritimo’s new vessels, while cohesively integrating into existing marketing platforms.
Challenges
With the introduction of a new feature to the well established brand, a set of challenges arose:
Process
Initially including a multitude of material options that were conditional on specific swatch selections, the possible customization combinations were numerous. This complex matrix of options created a less-than-ideal user flow, requiring users to make multiple similar selections.
After I visually laid out the design options in a clear and easily digestible manner, clear patterns were revealed leading to a simple and concise categorization of customizations.
Sitemap
Working in tandem with the wider project team, the existing sitemap was analyzed to determine the most discoverable location for the virtual configurator.
We meticulously adjusted the user flow, centralizing the location of the configurator, to ensure efficient discoverability for users.
Typography & Colors
TYPOGRAPHY
COLOR SYSTEM
Solution
The layout of the configurator was optimized by maximizing the render variations and by displaying distinct sections for the different customization categories. Having the positions for these distinct features anchored side-by-side minimizes visual complexity and ensures users can quickly view configuration results.
Visually clear and descriptive swatches were created, driving discovery and engagement while also guiding users to explore various different interior combinations.
Result
The virtual configurator was successfully launched in December 2023: https://www.maritimoamericas.com/virtual-configurator/
The virtual configurator live on the Maritimo website.